Technologies / Advertising / Analytics
Microsoft Advertising
Microsoft Advertising, formerly Bing Ads, serves search ads on Bing, Yahoo, DuckDuckGo and partner sites. Advertisers place the Universal Event Tracking (UET) tag on their websites to measure conversions; that tag identifies a Microsoft Advertising advertiser.
UET-tagged websites buy paid search traffic beyond Google: e-commerce retailers, insurance and finance companies, B2B software vendors, travel, education and legal firms, mostly in the United States, the United Kingdom, Canada, Australia and Western Europe. Because advertisers usually start with Google Ads and add Microsoft later, the tag signals an established paid-search programme, a conversion goal and a budget large enough to diversify channels.
Lists of Microsoft Advertising advertisers are bought by PPC and performance agencies, bid management and attribution software, landing page and CRO tools, call tracking vendors, affiliate networks and other ad platforms looking for advertisers who already buy media. A newly tagged site is expanding its paid channels; a dropped site has paused or cut its Bing spend, a potential signal of budget pressure or a channel review.
Microsoft Advertising is installed on 201,287 websites, which is 0.6% of all Analytics detections we record. Websites measured with Microsoft Advertising are most often served from United States (97,664), Canada (25,474) and Germany (13,280), and .com, .net and .org are the most common domain endings.
Websites using Microsoft Advertising
Preview filters with coarse ranges. Exact ranks and registration dates are available in the dashboard when you download a list.
201,287 websites. Sign in to download the full list (free sample below, full lists from $69/mo)
25 days ago 4 websites used Microsoft Advertising; today it is 201,287 (+5032075%).
Top countries for Microsoft Advertising
Top TLDs
Sample of 15 websites using Microsoft Advertising
best-ranked first; the full list has 201,287| Domain | Country | Majestic rank | NetAPI rank | Contacts | First seen |
|---|---|---|---|---|---|
| bing.com | DE | 114 | 19 | phone | 2026-10-14 |
| wordpress.com | US | 40 | 846 | 2026-10-25 | |
| wp.com | US | 203 | 973 | 2026-10-24 | |
| wetransfer.com | US | 1,150 | 1,603 | 2026-10-24 | |
| podbean.com | - | 785 | 1,659 | phone | 2026-10-26 |
| wp.me | US | 1,183 | 2,193 | 2026-10-29 | |
| oilprice.com | US | 3,896 | 2,527 | 2026-10-28 | |
| alltrails.com | US | 1,606 | 2,676 | 2026-10-26 | |
| we.tl | US | 1,621 | 2,898 | 2026-10-29 | |
| singular.net | US | 64,721 | 3,229 | 2026-10-10 | |
| wwd.com | US | 2,038 | 3,386 | 2026-10-27 | |
| dji.com | US | 2,258 | 3,783 | 2026-10-25 | |
| taboolanews.com | US | - | 3,825 | 2026-10-08 | |
| nykaa.com | DE | 38,259 | 3,958 | phone | 2026-10-26 |
| sklum.com | - | 84,627 | 4,532 | 2026-10-25 |
Websites that started using Microsoft Advertising in the last 60 days
sample of 15; the full list has 201,287Period:last 7 dayslast 14 dayslast 30 dayslast 60 dayslast 90 days
| Domain | Country | Majestic rank | NetAPI rank | Contacts | First seen |
|---|---|---|---|---|---|
| bing.com | DE | 114 | 19 | phone | 2026-10-14 |
| wordpress.com | US | 40 | 846 | 2026-10-25 | |
| wp.com | US | 203 | 973 | 2026-10-24 | |
| wetransfer.com | US | 1,150 | 1,603 | 2026-10-24 | |
| podbean.com | - | 785 | 1,659 | phone | 2026-10-26 |
| wp.me | US | 1,183 | 2,193 | 2026-10-29 | |
| oilprice.com | US | 3,896 | 2,527 | 2026-10-28 | |
| alltrails.com | US | 1,606 | 2,676 | 2026-10-26 | |
| we.tl | US | 1,621 | 2,898 | 2026-10-29 | |
| singular.net | US | 64,721 | 3,229 | 2026-10-10 | |
| wwd.com | US | 2,038 | 3,386 | 2026-10-27 | |
| dji.com | US | 2,258 | 3,783 | 2026-10-25 | |
| taboolanews.com | US | - | 3,825 | 2026-10-08 | |
| nykaa.com | DE | 38,259 | 3,958 | phone | 2026-10-26 |
| sklum.com | - | 84,627 | 4,532 | 2026-10-25 |
Websites that stopped using Microsoft Advertising in the last 60 days
sample of 15; the full list has 33,789Period:last 7 dayslast 14 dayslast 30 dayslast 60 dayslast 90 days
| Domain | Country | Majestic rank | NetAPI rank | Contacts | Dropped |
|---|---|---|---|---|---|
| msn.com | DE | 151 | 21 | 2026-10-26 | |
| opera.com | DE | 94 | 76 | phone | 2026-10-26 |
| tenki.jp | US | 9,664 | 306 | 2026-10-28 | |
| semrush.com | US | 649 | 1,428 | email phone | 2026-10-26 |
| parallels.com | - | 658 | 1,523 | phone | 2026-10-27 |
| sectigo.com | - | 7,435 | 1,538 | email phone | 2026-10-25 |
| opera-mini.net | DE | - | 3,499 | phone | 2026-10-28 |
| decathlon.in | - | 85,649 | 4,557 | email phone | 2026-10-29 |
| clarivate.com | US | 2,301 | 4,839 | 2026-11-01 | |
| namirial.it | IE | 491,390 | 5,148 | email phone | 2026-10-30 |
| lexpress.fr | DE | 2,781 | 6,789 | email phone | 2026-10-28 |
| virtualearth.net | DE | 572,509 | 6,875 | 2026-10-24 | |
| techsmith.com | US | 3,841 | 7,385 | phone | 2026-10-24 |
| websupport.sk | SK | 4,729 | 8,545 | 2026-10-28 | |
| moodys.com | - | 4,028 | 8,573 | email phone | 2026-10-28 |
Alternatives to Microsoft Advertising in Analytics
All Analytics technologies
Often used together with Microsoft Advertising
Questions about Microsoft Advertising websites
How many websites use Microsoft Advertising?
As of November 2, 2026, 201,287 websites load the Microsoft Advertising script on their homepage. The number is recalculated every night from our own crawl of the web.
Who buys lists of websites using Microsoft Advertising?
Vendors of analytics, A/B testing, consent and personalisation tools, agencies that sell conversion optimisation, and data products that plug into Microsoft Advertising. A website that measures itself has a team that looks at numbers; one that just added Microsoft Advertising is building that capability, one that dropped it has switched tools.
Where are Microsoft Advertising websites hosted?
United States leads with 97,664 websites, followed by Canada (25,474) and Germany (13,280). The country is where the website is served from; sites on a hosted platform show the platform's country.
How do I find websites that just added Microsoft Advertising?
The New tab on this page lists websites where our crawler saw Microsoft Advertising for the first time in the last days, newest first; the Dropped tab lists the sites that removed it. Both download with a subscription and refresh every morning.
How do I get a list of websites using Microsoft Advertising?
A free BetaScan account downloads a {sample_rows}-row sample. A subscription from $69 a month gives the full list of 201,287 domains, or a dataset with emails, phones, country, hosting and ranks, filtered by country, TLD, rank and registration date. See pricing.
How does BetaScan detect Microsoft Advertising?
Our crawler fetches the homepage of every domain we track and matches the page and its response headers against the signatures of 7,636 technologies. A website counts as using Microsoft Advertising when its latest crawl shows the signature; when the signature disappears, the site moves to the dropped list.
How can you tell a website uses Microsoft Advertising?
The Universal Event Tracking tag loads bat.js from bat.bing.com and pushes events to a global array named uetq; the tag identifier appears in the initialisation snippet. Many sites deploy it through Google Tag Manager, in which case the script still appears in the page at runtime. There is no visible element for visitors.
What can you sell to Microsoft Advertising users?
Services and software for paid-media teams: PPC management and performance agencies, bid management and campaign automation, attribution and analytics, landing page builders and conversion optimisation, call tracking, feed management for shopping campaigns, and alternative advertising channels. These companies already spend on media, so offers framed around efficiency and incremental reach resonate.
Is Microsoft Advertising used by large companies or small ones?
It skews towards established advertisers. Small businesses usually stop at Google Ads, while mid-sized and large companies, and the agencies that manage their accounts, add Microsoft to pick up additional search volume. Expect retailers, insurers, lenders, software companies, universities and national service brands with dedicated marketing staff or an agency.