Analytics

Analytics technologies measure what visitors do on a website: page views, traffic sources, conversions and audience data. Google Analytics, often installed through Site Kit or MonsterInsights, is the usual choice; Facebook Pixel, Google Ads Conversion Tracking and the LinkedIn Insight Tag track advertising results, Yandex.Metrika is common on Russian-language sites, and Matomo Analytics is the self-hosted, privacy-focused alternative. Almost any owner appears here, so the signal is in the combination: ad pixels mean campaign spend, Matomo means a concern for data protection. This list is interesting for marketing and analytics agencies, consent and privacy vendors, attribution tools, and competing analytics platforms, especially those courting companies leaving Google products.