Advertising

Advertising technologies either sell ad space on a website or track the results of campaigns the owner buys elsewhere. Google AdSense and WordAds place ads on publisher pages, while Google Ads conversion tags, Microsoft Advertising, LinkedIn Ads and Criteo show that a business pays for traffic and measures it. Publishers range from hobby blogs to media companies; advertisers are mostly e-commerce stores and lead-generation businesses with a marketing budget. The list is useful for performance marketing agencies, landing page and conversion tools, attribution vendors, retargeting networks and ad monetisation partners for publishers: an active advertising tag is direct evidence of spend and of a campaign someone wants to improve.