Technologies / Advertising / Retargeting

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AdRoll

AdvertisingRetargeting adroll.com

AdRoll is an advertising platform from NextRoll that runs retargeting and prospecting display, social and email campaigns for online businesses; a website carries the AdRoll pixel to build audiences and measure conversions.

The pixel is found on small and mid-sized e-commerce stores and B2B websites running demand-generation campaigns: Shopify and WooCommerce brands, software companies and agencies. Because AdRoll is self-service, the pixel marks a business without a media agency that spends a steady monthly advertising budget managed in-house, usually alongside analytics and email tools.

Companies that sell to those marketers buy the list: competing and complementary ad platforms, marketing-attribution and analytics tools, email and SMS marketing services, landing page and conversion software, consent-management vendors, creative and ad-production agencies and e-commerce apps. A new AdRoll site has just started paid acquisition and is building its stack; a dropped site has stopped or moved its retargeting budget and is open to other channels.

AdRoll is present on 25,857 websites, which is 0.2% of all Advertising detections we record. Websites with AdRoll are most often served from United States (15,228), Canada (1,972) and Germany (675), and .com, .org and .net are the most common domain endings.

25,857
websites using it
+25,857
started in the last 30 days
−6,115
stopped in the last 30 days
November 2, 2026
statistics updated

Websites using AdRoll

Preview filters with coarse ranges. Exact ranks and registration dates are available in the dashboard when you download a list.

25,857 websites. Sign in to download the full list (free sample below, full lists from $69/mo)

23 days ago 4,989 websites used AdRoll; today it is 25,857 (+418.3%).

Top countries for AdRoll

United States
15.2K
Canada
2K
Germany
675
United Kingdom
309
Netherlands
107
France
93
Australia
91
Ireland
79

Top TLDs

.com
19.1K
.org
1.5K
.net
1.1K
.info
523
.au
235
.ca
206
.uk
197
.de
137

Sample of 15 websites using AdRoll

best-ranked first; the full list has 25,857
DomainCountryMajestic rankNetAPI rankContactsFirst seen
adroll.com DE 9,141 3,022 2026-10-15
whoi.edu US 6,235 11,679 email phone 2026-10-13
biblia.com US 9,181 17,845 2026-10-14
flyingtiger.com CA 25,648 22,237 email phone 2026-10-12
duq.edu US 13,428 23,320 phone 2026-10-13
wlrn.org US 13,587 24,448 email phone 2026-10-12
dealercenter.net - 762,732 31,819 phone 2026-10-08
cointiply.com US 92,528 33,121 2026-10-12
ugreen.com CA 21,957 35,040 2026-10-08
valpo.edu - 20,297 36,230 phone 2026-10-14
betterment.com US 23,205 36,427 phone 2026-10-13
ja.org US 22,743 36,740 phone 2026-10-12
intelichart.com US 347,961 38,872 2026-10-10
shopperapproved.com - 34,274 41,249 phone 2026-10-09
winstonchurchill.org US 22,060 48,186 email phone 2026-10-20

Alternatives to AdRoll in Advertising

All Advertising technologies

Often used together with AdRoll

Questions about AdRoll websites

How many websites use AdRoll?

As of November 2, 2026, 25,857 websites load AdRoll on their homepage: a conversion pixel, an ad tag or an ad unit. The number is recalculated every night from our own crawl of the web.

Who buys lists of websites using AdRoll?

Ad platforms and agencies competing for the same budgets, attribution and analytics vendors, and tools that help advertisers or publishers earn more. A website with AdRoll spends money on traffic or earns money from it; one that just added it has a new campaign or a new monetisation, one that dropped it has moved budget elsewhere.

Where are AdRoll websites hosted?

United States leads with 15,228 websites, followed by Canada (1,972) and Germany (675). The country is where the website is served from; sites on a hosted platform show the platform's country.

How do I find websites that just started using AdRoll?

The New tab on this page lists websites where our crawler saw AdRoll for the first time in the last days, newest first; the Dropped tab lists the ones that removed it. Both download with a subscription and refresh every morning.

How do I get a list of websites using AdRoll?

A free BetaScan account downloads a {sample_rows}-row sample. A subscription from $69 a month gives the full list of 25,857 domains, or a dataset with emails, phones, country, hosting and ranks, filtered by country, TLD, rank and registration date. See pricing.

How does BetaScan detect AdRoll?

Our crawler fetches the homepage of every domain we track and matches the page and its response headers against the signatures of 7,636 technologies. A website counts as using AdRoll when its latest crawl shows the signature; when the signature disappears, the site moves to the dropped list.

How can you tell a website uses AdRoll?

The page defines the adroll_adv_id and adroll_pix_id variables and loads a script from s.adroll.com, typically j/roundtrip.js or a path under j/ with the advertiser id. Conversion events are sent through the adroll object. Our crawler matches these variable names and the script host on the homepage, including when the snippet is placed by a tag manager and visible in the HTML.

Is AdRoll used by large companies or small ones?

Mainly small and mid-sized ones. The platform is self-service with monthly plans and is aimed at e-commerce brands and B2B companies that manage their own ads; large advertisers usually work through agencies on other demand-side platforms. For a seller this means the decision maker is a marketing manager, growth lead or founder, and the sales cycle is short.

What can you sell to AdRoll users?

Everything that improves the return on paid traffic: landing page and A/B testing tools, analytics and attribution, email and SMS capture, personalisation, product-feed management, creative services and consent management. Agencies and competing ad platforms also use the list, since every site in it has an advertising budget and a conversion goal already defined.