Retargeting

Retargeting technologies tag visitors so a business can reach them again after they leave: display and social ads that follow a known audience, exit-intent pop-ups, and visitor identification for B2B follow-up. The category includes ad retargeting networks such as Criteo, AdRoll and SharpSpring Ads, on-site retargeting tools such as OptiMonk and Picreel, and Albacross, which identifies the companies behind anonymous visits. Sites using them are typically online stores and B2B companies that already pay for traffic. For lead generation a retargeting tag signals an active paid-media budget: a fit for advertising platforms and agencies, analytics and attribution tools, conversion-rate services and B2B lead identification software.