Snowplow Analytics
Snowplow is a behavioural data platform: a tracker and pipeline that loads schema-defined events from websites and apps into a warehouse the customer owns, self-run or as a managed service.
Snowplow Analytics sites belong to organisations that want raw event data they own: publishers, marketplaces, fintech, SaaS, retailers and gaming firms, usually mid-sized or large with a data engineering team. That means a mature data stack, typically a cloud warehouse such as Snowflake or BigQuery, and budget for data infrastructure.
Lists of Snowplow Analytics websites interest vendors of the modern data stack: warehouse and lakehouse providers, transformation and orchestration tools, reverse-ETL and customer data platforms, BI vendors, consent management and data consultancies. A site that just added Snowplow has started a data platform project and is likely buying the surrounding tools; a dropped site may have moved to a customer data platform or a hosted analytics vendor.
Snowplow Analytics is installed on 11,485 websites, which is 0% of all Analytics detections we record. Websites measured with Snowplow Analytics are most often served from United States (4,728), Singapore (2,209) and Germany (904), and .com, .ca and .net are the most common domain endings.
Websites using Snowplow Analytics
Preview filters with coarse ranges. Exact ranks and registration dates are available in the dashboard when you download a list.
11,485 websites. Sign in to download the full list (free sample below, full lists from $69/mo)
25 days ago 4 websites used Snowplow Analytics; today it is 11,485 (+287025%).
Top countries for Snowplow Analytics
Top TLDs
Sample of 15 websites using Snowplow Analytics
best-ranked first; the full list has 11,485| Domain | Country | Majestic rank | NetAPI rank | Contacts | First seen |
|---|---|---|---|---|---|
| livemint.com | DE | 1,549 | 2,266 | email phone | 2026-10-26 |
| afr.com | DE | 2,426 | 4,494 | 2026-10-24 | |
| 500.gov.tw | TW | 611,144 | 5,721 | phone | 2026-10-13 |
| webofscience.com | - | 2,411 | 6,657 | 2026-10-24 | |
| ninjarmm.com | US | 398,666 | 7,825 | phone | 2026-10-26 |
| mlssoccer.com | DE | 7,924 | 11,092 | 2026-10-27 | |
| webofknowledge.com | - | 6,899 | 12,932 | 2026-10-24 | |
| rthk.hk | SG | 11,865 | 16,493 | 2026-10-27 | |
| simplywall.st | - | 14,249 | 21,103 | 2026-10-28 | |
| watoday.com.au | DE | 14,170 | 22,138 | 2026-10-30 | |
| findmypast.co.uk | - | 32,691 | 24,156 | 2026-10-27 | |
| stan.com.au | DE | 57,190 | 26,295 | 2026-11-01 | |
| helloclue.com | US | 25,978 | 31,546 | 2026-10-26 | |
| helloalma.com | US | 105,075 | 32,534 | 2026-10-27 | |
| topperpay.com | US | - | 32,608 | email phone | 2026-10-25 |
Websites that started using Snowplow Analytics in the last 60 days
sample of 15; the full list has 11,485Period:last 7 dayslast 14 dayslast 30 dayslast 60 dayslast 90 days
| Domain | Country | Majestic rank | NetAPI rank | Contacts | First seen |
|---|---|---|---|---|---|
| livemint.com | DE | 1,549 | 2,266 | email phone | 2026-10-26 |
| afr.com | DE | 2,426 | 4,494 | 2026-10-24 | |
| 500.gov.tw | TW | 611,144 | 5,721 | phone | 2026-10-13 |
| webofscience.com | - | 2,411 | 6,657 | 2026-10-24 | |
| ninjarmm.com | US | 398,666 | 7,825 | phone | 2026-10-26 |
| mlssoccer.com | DE | 7,924 | 11,092 | 2026-10-27 | |
| webofknowledge.com | - | 6,899 | 12,932 | 2026-10-24 | |
| rthk.hk | SG | 11,865 | 16,493 | 2026-10-27 | |
| simplywall.st | - | 14,249 | 21,103 | 2026-10-28 | |
| watoday.com.au | DE | 14,170 | 22,138 | 2026-10-30 | |
| findmypast.co.uk | - | 32,691 | 24,156 | 2026-10-27 | |
| stan.com.au | DE | 57,190 | 26,295 | 2026-11-01 | |
| helloclue.com | US | 25,978 | 31,546 | 2026-10-26 | |
| helloalma.com | US | 105,075 | 32,534 | 2026-10-27 | |
| topperpay.com | US | - | 32,608 | email phone | 2026-10-25 |
Websites that stopped using Snowplow Analytics in the last 60 days
sample of 15; the full list has 76,845Period:last 7 dayslast 14 dayslast 30 dayslast 60 dayslast 90 days
| Domain | Country | Majestic rank | NetAPI rank | Contacts | Dropped |
|---|---|---|---|---|---|
| capcut.com | DE | 3,801 | 204 | 2026-10-31 | |
| itmedia.co.jp | US | 2,771 | 213 | 2026-10-31 | |
| oricon.co.jp | - | 7,221 | 290 | 2026-10-28 | |
| jalan.net | JP | 8,345 | 302 | 2026-10-29 | |
| rakuten-sec.co.jp | DE | 37,753 | 421 | 2026-10-31 | |
| digg.com | US | 586 | 1,430 | 2026-10-29 | |
| branch.io | US | 37,837 | 1,915 | 2026-10-27 | |
| searchenginejournal.com | DE | 1,187 | 2,207 | 2026-10-25 | |
| collider.com | US | 3,069 | 2,337 | 2026-10-26 | |
| worldometers.info | - | 1,354 | 2,348 | 2026-10-27 | |
| xda-developers.com | US | 1,658 | 2,407 | 2026-11-01 | |
| blick.ch | DE | 4,014 | 2,551 | email phone | 2026-10-28 |
| makeuseof.com | US | 1,706 | 2,605 | 2026-10-27 | |
| gamerant.com | US | 4,757 | 2,714 | 2026-10-29 | |
| movieweb.com | US | 5,540 | 2,841 | 2026-10-27 |
Alternatives to Snowplow Analytics in Analytics
All Analytics technologies
Often used together with Snowplow Analytics
Questions about Snowplow Analytics websites
How many websites use Snowplow Analytics?
As of November 2, 2026, 11,485 websites load the Snowplow Analytics script on their homepage. The number is recalculated every night from our own crawl of the web.
Who buys lists of websites using Snowplow Analytics?
Vendors of analytics, A/B testing, consent and personalisation tools, agencies that sell conversion optimisation, and data products that plug into Snowplow Analytics. A website that measures itself has a team that looks at numbers; one that just added Snowplow Analytics is building that capability, one that dropped it has switched tools.
Where are Snowplow Analytics websites hosted?
United States leads with 4,728 websites, followed by Singapore (2,209) and Germany (904). The country is where the website is served from; sites on a hosted platform show the platform's country.
How do I find websites that just added Snowplow Analytics?
The New tab on this page lists websites where our crawler saw Snowplow Analytics for the first time in the last days, newest first; the Dropped tab lists the sites that removed it. Both download with a subscription and refresh every morning.
How do I get a list of websites using Snowplow Analytics?
A free BetaScan account downloads a {sample_rows}-row sample. A subscription from $69 a month gives the full list of 11,485 domains, or a dataset with emails, phones, country, hosting and ranks, filtered by country, TLD, rank and registration date. See pricing.
How does BetaScan detect Snowplow Analytics?
Our crawler fetches the homepage of every domain we track and matches the page and its response headers against the signatures of 7,636 technologies. A website counts as using Snowplow Analytics when its latest crawl shows the signature; when the signature disappears, the site moves to the dropped list.
How can you tell a website uses Snowplow?
Snowplow sites load the JavaScript tracker (traditionally sp.js, often renamed) and call a global function, usually named snowplow, to send page views and events. The tracker sets a first-party cookie beginning with _sp_ and posts events to a collector endpoint, typically on a subdomain of the company's own domain rather than a vendor domain.
Is Snowplow used by large companies or small ones?
Almost exclusively mid-sized and large organisations. Running Snowplow means operating or paying for a pipeline and a data warehouse and having analysts or engineers who model the raw events, which small businesses rarely do. Expect media groups, marketplaces, retailers, financial and travel companies, and well-funded technology firms.
What can you sell to Snowplow users?
Data infrastructure and the tooling around it: warehouse and lakehouse platforms, data transformation and orchestration, data quality and observability, reverse-ETL and customer data platforms, BI and product analytics, consent management, and consulting. Buyers are data and engineering leaders with existing budgets, so technical content and integrations matter more than marketing claims.