Matomo Analytics
Matomo Analytics is an open-source web analytics platform, formerly Piwik, self-hosted or used as a hosted service. It covers visits, goals, e-commerce, heatmaps and session recordings while keeping the raw data under the owner's control.
Matomo is chosen for data ownership and privacy compliance. Its users are concentrated in Europe, especially Germany, France and the Netherlands: public administrations, universities, hospitals, banks and insurers, NGOs and companies whose legal teams avoid sending visitor data to US services. A self-hosted installation means in-house technical staff or an agency running servers. The 797,944 websites range from municipal portals to online stores.
Buyers of the list include consent-management and privacy tooling vendors, data-protection consultancies, hosting providers and agencies specialising in European compliance, server-side tagging and tag management vendors, and analytics consultants. A new Matomo site often marks an organisation that has just moved away from a US analytics product, a moment when it reviews its whole marketing stack for compliance; a dropped Matomo tag usually means the opposite move or a consolidation of tools.
Matomo Analytics is installed on 797,944 websites, which is 2.4% of all Analytics detections we record. Websites measured with Matomo Analytics are most often served from Germany (228,404), France (103,951) and United States (96,131), and .com, .de and .fr are the most common domain endings.
Websites using Matomo Analytics
Preview filters with coarse ranges. Exact ranks and registration dates are available in the dashboard when you download a list.
797,944 websites. Sign in to download the full list (free sample below, full lists from $69/mo)
25 days ago 35 websites used Matomo Analytics; today it is 797,944 (+2279740%).
Top countries for Matomo Analytics
Top TLDs
Sample of 15 websites using Matomo Analytics
best-ranked first; the full list has 797,944| Domain | Country | Majestic rank | NetAPI rank | Contacts | First seen |
|---|---|---|---|---|---|
| pornone.com | - | 186,103 | 505 | 2026-10-09 | |
| apache.org | US | 44 | 844 | 2026-10-11 | |
| php.net | DE | 110 | 897 | 2026-10-11 | |
| ietf.org | - | 155 | 942 | 2026-10-12 | |
| enable-javascript.com | NL | 378 | 1,183 | 2026-10-14 | |
| admin.ch | DE | 379 | 1,184 | 2026-10-13 | |
| wpastra.com | - | 405 | 1,223 | 2026-10-25 | |
| b-cdn.net | DE | 671 | 1,254 | email phone | 2026-10-13 |
| kde.org | DE | 564 | 1,397 | 2026-10-10 | |
| cnil.fr | - | 560 | 1,406 | 2026-10-19 | |
| rt.com | RU | 749 | 1,534 | 2026-10-17 | |
| zenodo.org | CH | 1,038 | 1,938 | phone | 2026-10-18 |
| virtualmin.com | US | 1,080 | 2,072 | 2026-10-09 | |
| cern.ch | CH | 1,242 | 2,233 | phone | 2026-10-12 |
| cnrs.fr | FR | 1,272 | 2,311 | 2026-10-10 |
Websites that started using Matomo Analytics in the last 14 days
sample of 15; the full list has 81,307Period:last 7 dayslast 14 dayslast 30 dayslast 60 dayslast 90 days
| Domain | Country | Majestic rank | NetAPI rank | Contacts | First seen |
|---|---|---|---|---|---|
| wpastra.com | - | 405 | 1,223 | 2026-10-25 | |
| cnil.fr | - | 560 | 1,406 | 2026-10-19 | |
| agenziaentrate.gov.it | DE | 5,031 | 2,749 | 2026-10-20 | |
| unibo.it | IT | 2,058 | 3,361 | 2026-10-22 | |
| auswaertiges-amt.de | DE | 2,324 | 5,927 | 2026-10-20 | |
| diplo.de | DE | 2,696 | 6,704 | 2026-10-19 | |
| hal.science | FR | 2,595 | 6,791 | 2026-10-20 | |
| archives-ouvertes.fr | FR | 2,857 | 7,240 | 2026-10-19 | |
| ugr.es | ES | 3,139 | 7,298 | 2026-10-27 | |
| project-syndicate.org | CH | 3,367 | 7,821 | 2026-10-24 | |
| baden-wuerttemberg.de | DE | 3,704 | 8,254 | 2026-10-22 | |
| naturalnews.com | - | 3,881 | 8,463 | 2026-10-25 | |
| files.fm | - | 4,563 | 8,987 | 2026-10-23 | |
| uni-halle.de | DE | 5,178 | 9,652 | 2026-10-23 | |
| openpr.com | DE | 6,114 | 11,462 | 2026-10-26 |
Websites that stopped using Matomo Analytics in the last 14 days
sample of 15; the full list has 47,871Period:last 7 dayslast 14 dayslast 30 dayslast 60 dayslast 90 days
| Domain | Country | Majestic rank | NetAPI rank | Contacts | Dropped |
|---|---|---|---|---|---|
| unige.ch | CH | 2,099 | 3,855 | 2026-10-30 | |
| moe.gov.my | US | 51,028 | 4,361 | email phone | 2026-10-22 |
| teenxy.com | - | - | 5,603 | 2026-10-26 | |
| nabu.de | DE | 5,177 | 10,257 | email phone | 2026-10-29 |
| fia.com | - | 6,627 | 12,293 | email phone | 2026-10-30 |
| therecord.media | - | 6,431 | 12,374 | 2026-10-29 | |
| agid.gov.it | IT | 7,439 | 13,402 | 2026-10-28 | |
| auvergnerhonealpes.fr | FR | 12,107 | 16,474 | 2026-10-27 | |
| ember-energy.org | - | 8,249 | 17,279 | 2026-10-27 | |
| ird.fr | FR | 10,968 | 20,518 | 2026-10-26 | |
| iledefrance.fr | DE | 11,525 | 20,904 | 2026-10-27 | |
| lima-city.de | DE | 14,272 | 22,556 | 2026-10-20 | |
| reichelt.de | DE | 15,403 | 23,178 | 2026-10-28 | |
| ror.org | US | 13,760 | 25,073 | 2026-10-26 | |
| securitycouncilreport.org | US | 16,822 | 30,840 | 2026-10-26 |
Alternatives to Matomo Analytics in Analytics
All Analytics technologies
Often used together with Matomo Analytics
Questions about Matomo Analytics websites
How many websites use Matomo Analytics?
As of November 2, 2026, 797,944 websites load the Matomo Analytics script on their homepage. The number is recalculated every night from our own crawl of the web.
Who buys lists of websites using Matomo Analytics?
Vendors of analytics, A/B testing, consent and personalisation tools, agencies that sell conversion optimisation, and data products that plug into Matomo Analytics. A website that measures itself has a team that looks at numbers; one that just added Matomo Analytics is building that capability, one that dropped it has switched tools.
Where are Matomo Analytics websites hosted?
Germany leads with 228,404 websites, followed by France (103,951) and United States (96,131). The country is where the website is served from; sites on a hosted platform show the platform's country.
How do I find websites that just added Matomo Analytics?
The New tab on this page lists websites where our crawler saw Matomo Analytics for the first time in the last days, newest first; the Dropped tab lists the sites that removed it. Both download with a subscription and refresh every morning.
How do I get a list of websites using Matomo Analytics?
A free BetaScan account downloads a {sample_rows}-row sample. A subscription from $69 a month gives the full list of 797,944 domains, or a dataset with emails, phones, country, hosting and ranks, filtered by country, TLD, rank and registration date. See pricing.
How does BetaScan detect Matomo Analytics?
Our crawler fetches the homepage of every domain we track and matches the page and its response headers against the signatures of 7,636 technologies. A website counts as using Matomo Analytics when its latest crawl shows the signature; when the signature disappears, the site moves to the dropped list.
How can you tell a website uses Matomo?
The tracking snippet fills a _paq array and loads matomo.js (or piwik.js on older installations) from the organisation's own analytics hostname or from a matomo.cloud address; requests go to matomo.php or piwik.php on the same host. Because the script is often self-hosted, the hostname varies, but the file names and the snippet structure are consistent and are what our crawler matches.
Which businesses use Matomo instead of Google Analytics?
Organisations with strict data-protection requirements or policies against third-party tracking: government bodies, education and research, healthcare, finance and insurance, utilities, and privacy-conscious companies of any size in the European Union. A smaller group is technical teams and agencies that prefer open-source tooling they can host themselves. The country filter on this list shows the European weighting clearly.
What does a new Matomo website mean for a seller?
Usually a deliberate privacy decision taken recently, often following legal advice or a new data-protection policy. The same organisation is likely to be reviewing cookie consent, hosting location, email tools and advertising tags at the same time, so vendors of compliant alternatives in those areas, and consultancies that help with the transition, have a timely reason to get in touch.