Google Publisher Tag
Google Publisher Tag (GPT) is Google's ad tagging library for Google Ad Manager, which publishers place on their pages to define ad slots and request ads dynamically. It supports targeting, lazy loading, responsive sizes and integration with header bidding solutions such as Prebid. The library is free and is used with Google Ad Manager, which has a free tier and the paid Ad Manager 360. Sites using GPT are ad-supported publishers with professional ad operations, prospects for ad tech vendors, header bidding providers and publisher monetisation consultants.
Google Publisher Tag is present on 157,643 websites, which is 1.5% of all Advertising detections we record. Websites with Google Publisher Tag are most often served from United States (69,238), Germany (12,532) and Ireland (6,874), and .com, .org and .net are the most common domain endings.
Websites using Google Publisher Tag
Preview filters with coarse ranges. Exact ranks and registration dates are available in the dashboard when you download a list.
157,643 websites. Sign in to download the full list (free sample below, full lists from $69/mo)
25 days ago 5 websites used Google Publisher Tag; today it is 157,643 (+3152760%).
Top countries for Google Publisher Tag
Top TLDs
Sample of 15 websites using Google Publisher Tag
best-ranked first; the full list has 157,643| Domain | Country | Majestic rank | NetAPI rank | Contacts | First seen |
|---|---|---|---|---|---|
| indiatimes.com | DE | 317 | 77 | email phone | 2026-10-10 |
| uol.com.br | US | 819 | 120 | phone | 2026-10-15 |
| globo.com | BR | 841 | 120 | 2026-10-11 | |
| lanacion.com.ar | DE | 2,369 | 192 | 2026-10-12 | |
| wattpad.com | US | 2,625 | 193 | 2026-10-16 | |
| tabelog.com | - | 2,486 | 200 | 2026-10-08 | |
| clarin.com | - | 2,575 | 206 | email phone | 2026-10-11 |
| dafont.com | FR | 2,725 | 213 | 2026-10-11 | |
| itmedia.co.jp | US | 2,771 | 213 | 2026-10-15 | |
| terra.com.br | DE | 3,493 | 225 | 2026-10-16 | |
| expressen.se | DE | 3,983 | 234 | email phone | 2026-10-10 |
| gazzetta.it | DE | 4,283 | 240 | 2026-10-10 | |
| hola.com | DE | 5,502 | 267 | email phone | 2026-10-10 |
| oricon.co.jp | - | 7,221 | 290 | 2026-10-12 | |
| dagbladet.no | - | 7,315 | 295 | email phone | 2026-10-13 |
Websites that started using Google Publisher Tag in the last 90 days
sample of 15; the full list has 157,643Period:last 7 dayslast 14 dayslast 30 dayslast 60 dayslast 90 days
| Domain | Country | Majestic rank | NetAPI rank | Contacts | First seen |
|---|---|---|---|---|---|
| indiatimes.com | DE | 317 | 77 | email phone | 2026-10-10 |
| uol.com.br | US | 819 | 120 | phone | 2026-10-15 |
| globo.com | BR | 841 | 120 | 2026-10-11 | |
| lanacion.com.ar | DE | 2,369 | 192 | 2026-10-12 | |
| wattpad.com | US | 2,625 | 193 | 2026-10-16 | |
| tabelog.com | - | 2,486 | 200 | 2026-10-08 | |
| clarin.com | - | 2,575 | 206 | email phone | 2026-10-11 |
| dafont.com | FR | 2,725 | 213 | 2026-10-11 | |
| itmedia.co.jp | US | 2,771 | 213 | 2026-10-15 | |
| terra.com.br | DE | 3,493 | 225 | 2026-10-16 | |
| expressen.se | DE | 3,983 | 234 | email phone | 2026-10-10 |
| gazzetta.it | DE | 4,283 | 240 | 2026-10-10 | |
| hola.com | DE | 5,502 | 267 | email phone | 2026-10-10 |
| oricon.co.jp | - | 7,221 | 290 | 2026-10-12 | |
| dagbladet.no | - | 7,315 | 295 | email phone | 2026-10-13 |
Websites that stopped using Google Publisher Tag in the last 90 days
sample of 15; the full list has 11,088Period:last 7 dayslast 14 dayslast 30 dayslast 60 dayslast 90 days
| Domain | Country | Majestic rank | NetAPI rank | Contacts | Dropped |
|---|---|---|---|---|---|
| actu.fr | - | 4,590 | 251 | 2026-10-28 | |
| finn.no | US | 11,732 | 321 | 2026-10-27 | |
| bilibili.tv | DE | 23,573 | 366 | 2026-10-27 | |
| lapresse.ca | US | 3,638 | 2,474 | 2026-10-28 | |
| ixbt.com | RU | 4,492 | 2,676 | 2026-10-28 | |
| blocket.se | US | 21,255 | 3,805 | 2026-10-29 | |
| ukr.net | US | 27,074 | 3,879 | 2026-10-27 | |
| odatv.com | - | 39,036 | 4,164 | 2026-10-24 | |
| meteo.gr | - | 39,204 | 4,206 | 2026-10-29 | |
| minkabu.jp | JP | 58,292 | 4,311 | 2026-10-23 | |
| pensador.com | - | 89,296 | 4,453 | 2026-10-25 | |
| halktv.com.tr | US | 60,799 | 4,496 | 2026-10-29 | |
| tokubai.co.jp | JP | 90,816 | 4,502 | 2026-10-28 | |
| yenicaggazetesi.com | - | 65,086 | 4,503 | 2026-10-24 | |
| pink.rs | FR | 110,876 | 4,675 | 2026-10-28 |
Alternatives to Google Publisher Tag in Advertising
All Advertising technologies
Often used together with Google Publisher Tag
Questions about Google Publisher Tag websites
How many websites use Google Publisher Tag?
As of November 2, 2026, 157,643 websites load Google Publisher Tag on their homepage: a conversion pixel, an ad tag or an ad unit. The number is recalculated every night from our own crawl of the web.
Who buys lists of websites using Google Publisher Tag?
Ad platforms and agencies competing for the same budgets, attribution and analytics vendors, and tools that help advertisers or publishers earn more. A website with Google Publisher Tag spends money on traffic or earns money from it; one that just added it has a new campaign or a new monetisation, one that dropped it has moved budget elsewhere.
Where are Google Publisher Tag websites hosted?
United States leads with 69,238 websites, followed by Germany (12,532) and Ireland (6,874). The country is where the website is served from; sites on a hosted platform show the platform's country.
How do I find websites that just started using Google Publisher Tag?
The New tab on this page lists websites where our crawler saw Google Publisher Tag for the first time in the last days, newest first; the Dropped tab lists the ones that removed it. Both download with a subscription and refresh every morning.
How do I get a list of websites using Google Publisher Tag?
A free BetaScan account downloads a {sample_rows}-row sample. A subscription from $69 a month gives the full list of 157,643 domains, or a dataset with emails, phones, country, hosting and ranks, filtered by country, TLD, rank and registration date. See pricing.
How does BetaScan detect Google Publisher Tag?
Our crawler fetches the homepage of every domain we track and matches the page and its response headers against the signatures of 7,636 technologies. A website counts as using Google Publisher Tag when its latest crawl shows the signature; when the signature disappears, the site moves to the dropped list.