Technologies / Analytics

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Google Analytics

Google Analytics is the web analytics service of Google: a JavaScript tag reports visits, traffic sources, events and conversions to the account of the site owner. Google Analytics 4 is current; tags of the older Universal Analytics, retired in 2023, remain on many pages.

Google Analytics is found on every type of site; its presence shows someone measures traffic, which separates maintained sites from abandoned ones. Pairing it with Google Ads tags or Tag Manager points to a marketing team or an agency; the paid Google Analytics 360 edition marks a large organisation.

Buyers of this list sell products that need an audience that already reads its data: conversion optimisation and A/B testing, heatmaps and session recording, privacy-focused analytics alternatives, consent management tools, marketing agencies and reporting dashboards. A new Google Analytics site is a business that has just started paying attention to traffic and is likely to buy marketing services next. A dropped site has often switched to another analytics vendor, frequently for privacy reasons, and is a lead for consent and compliance products.

Google Analytics is installed on 15,524,302 websites, which is 46% of all Analytics detections we record. Websites measured with Google Analytics are most often served from United States (5,645,635), Germany (948,965) and Japan (692,481), and .com, .org and .net are the most common domain endings. The most common versions are GA4 (7,939,558 sites) and UA (4,362,373).

Websites using Google Analytics

Preview filters with coarse ranges. Exact ranks and registration dates are available in the dashboard when you download a list.

15,524,302 websites. Sign in to download the full list (free sample below, full lists from $69/mo)

25 days ago 1,034 websites used Google Analytics; today it is 15,524,302 (+1501283.2%).

Top countries for Google Analytics

United States
5.6M
Germany
949K
Japan
692.5K
France
524.4K
Netherlands
493.2K
United Kingdom
455.9K
Italy
209.6K
Canada
207K

Top TLDs

.com
8.9M
.org
633.4K
.net
481.1K
.fr
291.2K
.uk
289.8K
.jp
253.3K
.de
241.8K
.nl
184.1K

Google Analytics versions in use

GA4
7.9M
UA
4.4M

Sample of 15 websites using Google Analytics

best-ranked first; the full list has 15,524,302
DomainCountryMajestic rankNetAPI rankContactsFirst seen
infobae.com DE 1,590 168 email 2026-10-15
marca.com DE 1,845 176 email phone 2026-10-17
gsmarena.com DE 2,354 192 2026-10-12
pixiv.net - 2,619 202 2026-10-13
clarin.com - 2,575 206 email phone 2026-10-11
dafont.com FR 2,725 213 2026-10-11
cookpad.com US 4,342 239 2026-10-10
ilovepdf.com - 5,380 239 2026-10-10
savefrom.net - 4,937 259 email 2026-10-14
wordwall.net US 9,411 305 email 2026-10-16
weathernews.jp US 11,425 309 2026-10-15
protothema.gr DE 9,661 313 phone 2026-10-11
jutarnji.hr - 11,857 328 2026-10-11
index.hr - 13,834 337 2026-10-13
ilmeteo.it - 15,479 348 email 2026-10-13

Alternatives to Google Analytics in Analytics

All Analytics technologies

Often used together with Google Analytics

Questions about Google Analytics websites

How many websites use Google Analytics?

As of November 2, 2026, 15,524,302 websites load the Google Analytics script on their homepage. The number is recalculated every night from our own crawl of the web.

Who buys lists of websites using Google Analytics?

Vendors of analytics, A/B testing, consent and personalisation tools, agencies that sell conversion optimisation, and data products that plug into Google Analytics. A website that measures itself has a team that looks at numbers; one that just added Google Analytics is building that capability, one that dropped it has switched tools.

Where are Google Analytics websites hosted?

United States leads with 5,645,635 websites, followed by Germany (948,965) and Japan (692,481). The country is where the website is served from; sites on a hosted platform show the platform's country.

How do I find websites that just added Google Analytics?

The New tab on this page lists websites where our crawler saw Google Analytics for the first time in the last days, newest first; the Dropped tab lists the sites that removed it. Both download with a subscription and refresh every morning.

How do I get a list of websites using Google Analytics?

A free BetaScan account downloads a {sample_rows}-row sample. A subscription from $69 a month gives the full list of 15,524,302 domains, or a dataset with emails, phones, country, hosting and ranks, filtered by country, TLD, rank and registration date. See pricing.

How does BetaScan detect Google Analytics?

Our crawler fetches the homepage of every domain we track and matches the page and its response headers against the signatures of 7,636 technologies. A website counts as using Google Analytics when its latest crawl shows the signature; when the signature disappears, the site moves to the dropped list.

How can you tell a website uses Google Analytics?

The homepage loads a script from googletagmanager.com/gtag/js with a measurement id that starts with G- (Google Analytics 4) or a tracking id that starts with UA- (Universal Analytics), followed by a gtag('config', ...) call. Older installs load analytics.js or ga.js from google-analytics.com. Sites that use Google Tag Manager load the tag indirectly, so some installs are only visible through the GTM container.

What can you sell to Google Analytics users?

The list is used by vendors of analytics alternatives, consent and cookie-banner tools, heatmap and session-replay products, A/B testing platforms, SEO and PPC agencies, and reporting tools that connect to the Google Analytics API. Because the tag is so widespread, most buyers narrow the list with filters such as country, traffic rank or a second technology, for example an e-commerce platform, to reach a specific segment.

What does a dropped Google Analytics site mean?

When the tag disappears from a homepage, the owner has usually moved to another analytics vendor, started loading tags through a consent manager that blocks them before consent, or stopped measuring altogether. In Europe the first two cases are common, which makes the dropped list a source of leads for privacy-friendly analytics, consent management and compliance consulting.