Translation

Translation technologies make a website available in several languages: multilingual plugins that manage translated pages, automatic translation layers, and translation management platforms. The category includes WPML, Polylang and WooCommerce Multilingual for WordPress sites, hosted translation layers such as Weglot, GTranslate, ConveyThis and Linguise, LangShop for online stores, and Smartling for enterprise translation workflows. A multilingual site is usually a business that sells across borders or serves a bilingual region, from small shops and tourism businesses to international brands. For lead generation that is a market-expansion signal: these companies buy translation and localisation services, international SEO, cross-border payment and shipping tools, and multilingual support software.