Reviews

Reviews technologies collect and display customer feedback on a website: product reviews, store ratings, trust badges and review widgets pulled from third-party platforms. The category includes review platforms such as Trustpilot, Feefo and Trusted Shops, product review apps such as Yotpo Reviews, Judge.me, Loox and Stamped that are popular with online stores, and Bazaarvoice Reviews for larger brands and retailers. Users are mostly merchants and consumer-facing service businesses that rely on social proof. For lead generation a reviews widget marks a company that actively manages its reputation and conversion rate: a target for competing review platforms, loyalty and referral software, email and SMS marketing, and e-commerce agencies.