Technologies / Marketing automation

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OptinMonster

OptinMonster is a lead-capture tool that shows pop-ups, slide-ins, floating bars and inline forms and sends the collected emails to a mailing-list or CRM service; it began as a WordPress plugin and now works on any site.

Every OptinMonster website belongs to a business that pays to grow an email list: bloggers and affiliate publishers, small online stores, course creators, coaches and agencies. Most run WordPress and an email-marketing platform, since OptinMonster only collects addresses, and treat the website as a sales channel rather than a brochure.

Lists of 14,096 OptinMonster websites are bought by email-marketing and SMS vendors, hosting and WordPress service companies, conversion-rate agencies, makers of complementary plugins and tools, and sellers of marketing courses. A site that recently added OptinMonster is actively building its list and open to related tools; a site that dropped it has changed its lead-capture approach, which is the moment competing pop-up and personalisation vendors look for.

OptinMonster is installed on 14,096 websites, which is 0.4% of all Marketing automation detections we record. Websites using OptinMonster are most often served from United States (8,323), Germany (490) and United Kingdom (417), and .com, .org and .net are the most common domain endings.

Websites using OptinMonster

Preview filters with coarse ranges. Exact ranks and registration dates are available in the dashboard when you download a list.

14,096 websites. Sign in to download the full list (free sample below, full lists from $69/mo)

23 days ago 2,387 websites used OptinMonster; today it is 14,096 (+490.5%).

Top countries for OptinMonster

United States
8.3K
Germany
490
United Kingdom
417
Switzerland
353
Australia
170
France
153
Netherlands
119
Denmark
93

Top TLDs

.com
9.2K
.org
1.4K
.net
685
.ch
267
.info
217
.uk
196
.de
173
.au
145

Sample of 15 websites using OptinMonster

best-ranked first; the full list has 14,096
DomainCountryMajestic rankNetAPI rankContactsFirst seen
illuminateed.com US 302,311 663 phone 2026-10-16
amplify.com US 30,320 2,829 2026-10-14
cdbaby.com - 2,606 6,809 2026-10-12
wpconsent.com - 2,867 7,271 2026-10-16
wpbeginner.com - 4,395 9,194 email 2026-10-16
monsterinsights.com - 4,406 9,314 2026-10-10
jamesclear.com - 4,939 9,932 2026-10-11
optinmonster.com - 5,916 11,271 2026-10-10
breakingdefense.com - 6,830 12,723 2026-10-13
warontherocks.com - 7,451 16,228 2026-10-17
fs.blog - 8,101 16,816 2026-10-12
gottman.com - 8,506 17,235 phone 2026-10-15
abovethelaw.com - 9,889 18,627 2026-10-14
pressgazette.co.uk US 9,270 18,680 2026-10-10
insidethemagic.net - 21,407 20,826 2026-10-10

Alternatives to OptinMonster in Marketing automation

All Marketing automation technologies

Often used together with OptinMonster

Questions about OptinMonster websites

How many websites use OptinMonster?

As of November 2, 2026, 14,096 websites load OptinMonster on their homepage: a tracking script, a form or a chat widget of the tool. The number is recalculated every night from our own crawl of the web.

Who buys lists of OptinMonster customers?

Competing marketing platforms, agencies that run campaigns for clients, and vendors of tools that integrate with OptinMonster: CRMs, data enrichment, landing pages, SMS. A website with OptinMonster belongs to a business that already spends on marketing software; one that just added it is setting up its stack, one that dropped it is switching.

Where are OptinMonster websites hosted?

United States leads with 8,323 websites, followed by Germany (490) and United Kingdom (417). The country is where the website is served from; sites on a hosted platform show the platform's country.

How do I find businesses that just started using OptinMonster?

The New tab on this page lists websites where our crawler saw OptinMonster for the first time in the last days, newest first; the Dropped tab lists the ones that removed it. Both download with a subscription and refresh every morning.

How do I get a list of websites using OptinMonster?

A free BetaScan account downloads a {sample_rows}-row sample. A subscription from $69 a month gives the full list of 14,096 domains, or a dataset with emails, phones, country, hosting and ranks, filtered by country, TLD, rank and registration date. See pricing.

How does BetaScan detect OptinMonster?

Our crawler fetches the homepage of every domain we track and matches the page and its response headers against the signatures of 7,636 technologies. A website counts as using OptinMonster when its latest crawl shows the signature; when the signature disappears, the site moves to the dropped list.

How can you tell a website uses OptinMonster?

The page embeds the OptinMonster campaign script from one of its API hosts, and the pop-ups, bars and inline forms it renders carry class names and attributes prefixed with om. On WordPress sites the plugin adds its own script handle, and on lower plans the campaigns show a small OptinMonster branding link in the corner.

What can you sell to OptinMonster users?

Products that make an email list worth more: email and SMS marketing platforms, newsletter monetisation, landing-page and funnel builders, A/B testing and analytics, hosting and speed optimisation, and services such as copywriting, CRO audits and paid-traffic management. The owner already spends on a conversion tool, so budget for adjacent marketing software exists.