Technologies / Marketing automation

Marketo logo

Marketo

Marketo, sold as Adobe Marketo Engage, is a B2B marketing automation platform: lead capture and scoring, nurture emails, event marketing and account-based campaigns, synchronised with the CRM.

Companies running Marketo are mid-market and enterprise B2B organisations: software vendors, manufacturers, financial services, healthcare, professional services and universities in North America, Europe and Australia. The Marketo script on a corporate site indicates a marketing operations function, a sales team working from a CRM and an annual software contract above small-business budgets.

The 15,480 websites form an enterprise B2B marketing list. It is bought by marketing-technology agencies and Adobe or Salesforce consultancies, data enrichment and intent-data providers, account-based marketing and sales intelligence tools, webinar and event platforms, and competing automation vendors. A new Marketo site is a company that has just invested in enterprise-grade marketing; a dropped one is usually migrating to another platform, a well-known pattern that competitors and implementation partners track.

Marketo is installed on 15,480 websites, which is 0.5% of all Marketing automation detections we record. Websites using Marketo are most often served from United States (8,257), Germany (1,496) and France (647), and .com, .org and .net are the most common domain endings. The most common versions are 164 (92 sites) and 165 (43).

Websites using Marketo

Preview filters with coarse ranges. Exact ranks and registration dates are available in the dashboard when you download a list.

15,480 websites. Sign in to download the full list (free sample below, full lists from $69/mo)

23 days ago 178 websites used Marketo; today it is 15,480 (+8596.6%).

Top countries for Marketo

United States
8.3K
Germany
1.5K
France
647
Australia
226
Switzerland
179
Netherlands
171
United Kingdom
123
Japan
108

Top TLDs

.com
9K
.org
898
.net
888
.fr
696
.info
398
.ca
221
.io
201
.biz
171

Marketo versions in use

164
92
165
43
154
37
163
10
162
3
158
1

Sample of 15 websites using Marketo

best-ranked first; the full list has 15,480
DomainCountryMajestic rankNetAPI rankContactsFirst seen
gitlab.com - 158 930 2026-10-12
instructure.com DE 1,812 1,339 email phone 2026-10-09
proofpoint.com US 717 1,535 phone 2026-10-09
airtable.com US 1,050 1,980 2026-10-31
okta.com - 2,161 2,194 email phone 2026-10-25
tenable.com - 4,495 2,235 phone 2026-10-09
cvent.com US 1,384 2,318 email phone 2026-10-26
mheducation.com US 6,339 2,595 2026-10-29
flashtalking.com US 32,823 2,601 2026-10-24
loom.com US 1,985 2,681 2026-10-25
byd.com DE 5,603 2,798 2026-11-01
gitlab.io - 1,860 2,810 2026-10-11
ipsos.com - 1,615 2,853 phone 2026-10-15
edgenuity.com US 218,188 4,046 2026-10-27
pingdom.com DE 2,124 4,142 phone 2026-10-09

Alternatives to Marketo in Marketing automation

All Marketing automation technologies

Often used together with Marketo

Questions about Marketo websites

How many websites use Marketo?

As of November 2, 2026, 15,480 websites load Marketo on their homepage: a tracking script, a form or a chat widget of the tool. The number is recalculated every night from our own crawl of the web.

Who buys lists of Marketo customers?

Competing marketing platforms, agencies that run campaigns for clients, and vendors of tools that integrate with Marketo: CRMs, data enrichment, landing pages, SMS. A website with Marketo belongs to a business that already spends on marketing software; one that just added it is setting up its stack, one that dropped it is switching.

Where are Marketo websites hosted?

United States leads with 8,257 websites, followed by Germany (1,496) and France (647). The country is where the website is served from; sites on a hosted platform show the platform's country.

How do I find businesses that just started using Marketo?

The New tab on this page lists websites where our crawler saw Marketo for the first time in the last days, newest first; the Dropped tab lists the ones that removed it. Both download with a subscription and refresh every morning.

How do I get a list of websites using Marketo?

A free BetaScan account downloads a {sample_rows}-row sample. A subscription from $69 a month gives the full list of 15,480 domains, or a dataset with emails, phones, country, hosting and ranks, filtered by country, TLD, rank and registration date. See pricing.

How does BetaScan detect Marketo?

Our crawler fetches the homepage of every domain we track and matches the page and its response headers against the signatures of 7,636 technologies. A website counts as using Marketo when its latest crawl shows the signature; when the signature disappears, the site moves to the dropped list.

How can you tell a website uses Marketo?

The page loads the Munchkin tracking script from munchkin.marketo.net and initialises it with the account id in the Munchkin.init call, which sets a _mkto_trk cookie. Forms are loaded through MktoForms2 from an instance host such as app-xx00.marketo.com or a branded subdomain, and landing pages served by Marketo carry the same instance in their asset URLs.

Which businesses use Marketo?

Established B2B companies with structured marketing and sales teams: enterprise and mid-market software vendors, industrial and medical device manufacturers, banks and insurers, consulting and staffing firms, higher-education institutions and technology distributors. Most have hundreds to tens of thousands of employees and a marketing operations role. Small businesses and e-commerce retailers are rare on this list.

What does a dropped Marketo site mean for a seller?

In most cases a migration to another marketing automation platform, often driven by cost or by consolidation onto a CRM-native tool. Competing vendors, migration consultancies and data-quality providers treat the drop as an active project. Occasionally it reflects an acquisition, in which case the parent company's stack becomes the relevant target.