Surveys

Surveys technologies collect structured feedback on a website: embedded questionnaires, on-site polls and pop-up micro-surveys, and NPS and satisfaction widgets. The category spans form and survey builders such as Typeform, Tally, Wufoo and Crowdsignal, experience management platforms such as Qualtrics and InMoment, on-site feedback tools such as Survicate and Getsitecontrol, and the Formidable Form plugin on WordPress sites. Sites using them range from small businesses to enterprises with a customer experience team. For lead generation a survey tool shows a company that asks its audience questions and acts on the answers: a fit for research panels, feedback software, CRM and support platforms, marketing automation vendors and UX agencies.