Personalisation

Personalisation technologies change what a visitor sees based on behaviour, segment or history: product recommendations, dynamic content, targeted messages and tailored offers. The category includes experimentation and personalisation platforms such as Optimizely, Dynamic Yield and Salesforce Interaction Studio, e-commerce recommendation apps such as Rebuy and Bold Commerce, and vertical tools such as The Hotels Network for hotel websites. Sites using them are usually mid-sized to large online stores, travel businesses and publishers. For lead generation this is a clear sign of a conversion budget and an analytics-driven team: a fit for A/B testing and CRO services, customer data platforms, recommendation vendors and optimisation agencies.