Email

Email technologies connect a website to a newsletter or email marketing service: sign-up forms and tracking scripts from MailChimp, Constant Contact, ActiveCampaign, MailerLite, ConvertKit and Aweber, plus developer tools such as EmailJS that send mail from a page. The owners are small businesses, creators, publishers and online stores building an audience on hosted platforms billed by list size. The list is useful for competing email and SMS platforms, marketing automation and CRM vendors, lead capture tools, newsletter agencies, deliverability services and e-commerce apps: a site collecting email addresses has an owner who markets to a list, pays a monthly fee that grows with it and evaluates alternatives.