Ecommerce

Ecommerce platforms power online stores: product catalogues, carts, checkout, payments and order management. The category includes hosted platforms such as Shopify and BigCommerce, self-hosted systems such as WooCommerce, Magento, PrestaShop and OpenCart, and the shop modules of site builders. Store owners range from one-person shops to retail chains, with the platform choice usually following the size of the catalogue and the in-house technical capacity. Websites with a shop are the core audience for payment providers, shipping and fulfilment services, marketing and email automation, reviews, loyalty and conversion tools, and ecommerce agencies; a detected platform tells a vendor which app store or plugin ecosystem to sell into.