Customer data platform

Customer data platform technologies collect visitor and customer events from a website and other channels into unified profiles that feed personalisation, email and advertising. Tealium, Treasure Data, Salesforce Audience Studio, Insider, Emarsys and Netcore Cloud are enterprise or upper mid-market platforms, and Lotame and Sirdata work on the audience data side. The owners are larger retailers, media, travel and financial brands with a marketing operations team and several data sources. This list is interesting for marketing automation and personalisation vendors, data integration services, consent management providers, analytics consultancies and system integrators: a company running a data platform has a mature marketing stack, a sizeable budget and ongoing integration work.