CRM

CRM software manages customer relationships: contacts, leads and pipelines, plus the forms, chat widgets and tracking scripts that make a CRM visible on a website. The category includes Salesforce and Zoho, small business platforms such as HighLevel and Keap, nonprofit tools such as Neon CRM, customer messaging such as Intercom, and vertical products such as Brivity for real estate. The owners range from local service businesses and agencies to enterprise sales organisations. For lead generation a detected CRM shows a company that captures and works leads online: a market for marketing automation, call tracking and telephony, data enrichment, integration platforms, and competing CRM vendors offering a switch.