Blogs

Blogs are platforms built around publishing articles in reverse chronological order, with authors, categories, comments and feeds. The category includes WordPress, Blogger, Ghost, Substack, Medium and Tumblr, as well as site builders such as Wix that run a blog section. The owners range from individual writers and newsletter authors to companies running a content marketing blog, on hosted services or on self-hosted installations. For lead generation these sites signal regular content production: a market for email and newsletter tools, SEO and analytics services, affiliate and advertising networks, content agencies, and hosting or migration offers for publishers that are outgrowing their current platform.