A/B Testing

A/B Testing tools split website visitors between variants of a page and measure which version produces more sign-ups, purchases or clicks. Optimizely, AB Tasty, Convert, Zoho PageSense and Contentsquare serve mid-sized and large sites, while Trident AB and Shoplift focus on Shopify stores. The owners are online retailers, SaaS companies and publishers with enough traffic for useful results and a team or agency running experiments. This list is interesting for conversion rate optimisation agencies, analytics and personalisation vendors, landing page and checkout specialists, and competing testing platforms: an experimentation tool shows a company that invests in growth, measures outcomes and is open to anything promising a measurable lift.